Marketing automation

Follow-ups that send themselves.

Your counsellors repeat the same routine every day — the follow-up, the reminder, the chase. Techuni puts it on autopilot, so leads get nurtured and students stay informed without anyone remembering to press send.

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Watch: your agency on autopilot

Built only for international-education agencies — recruiting to the UK, Australia, Canada, the USA and Europe.

Manual means missed.

When follow-ups depend on someone remembering, some of them don't happen — and every missed one is a lead gone cold or an application gone quiet.

The forgotten follow-up

An enquiry comes in on a busy afternoon, nobody replies for days — and the lead goes cold.

The unchased document

A missing transcript sits unrequested for weeks — and the whole application stalls behind it.

The busy counsellor

The day disappears into reminders and chase-ups — admin eats the hours meant for advising students.

01 · Instant response

Greet every lead instantly.

The moment an enquiry arrives, the first follow-up fires — before a competitor even replies. No inbox lag, no busy afternoon, no lead sitting unanswered overnight.

  • First follow-up fires the moment a lead arrives
  • Sends from your agency, in your voice
  • Every send logged on the lead's record
New lead · Just now Autopilot ON
AA
Aisha Ali UK · Postgraduate · Website enquiry
New
Hi Aisha — thanks for your enquiry about UK postgraduate courses. Here's what happens next…
Sent automatically · 4 seconds after enquiry

02 · Nurture sequences

Nurture on schedule.

Follow-up sequences run themselves — Day 1, Day 3, Day 7 — each send ticking off automatically. The lead hears from your agency on a rhythm, whether the office is busy or quiet.

  • Build the sequence once, it runs for every lead
  • Each step sends on time, automatically
  • Nothing depends on a counsellor's memory
Follow-up sequence · New enquiries Running
Day 1 · Welcome follow-up Intro + what happens next
Sent
Day 3 · Course shortlist nudge Options matched to their enquiry
Sent
Day 7 · Check-in reminder Any questions before we proceed?
Scheduled

03 · Student reminders

Remind students automatically.

Document requests and next-step reminders go out when stages change — not when someone remembers. The application moves forward, and the student always knows what's needed from them.

  • Reminders fire on stage changes, not memory
  • Document requests sent the moment they're due
  • Students always know their next step
Application · Rohan Kumar Stage change
Applied Offer received
Reminder sent to student "Your offer is in — please upload your passport and deposit receipt to accept."
Sent
Triggered by the stage change — no one had to remember

04 · Your team's time

Your team, back to students.

The routine runs in the background — the greetings, the nudges, the chase-ups. Counsellors spend their time advising students, not administering reminders.

  • Routine sends handled without counsellor effort
  • Counsellors step in only where judgement is needed
  • More hours for the conversations that convert
Today's routine · Handled All done
Welcome follow-ups · 6 new leads Auto
Document reminders · 4 students Auto
Day 3 nurture sends · 9 leads Auto
Stage-change notifications · 3 students Auto
Counsellor to-do list today Advise students. That's it.

See the autopilot in action.

A short, focused walkthrough of automated follow-ups and reminders running on a real agency workflow. No slide deck, no hard sell.

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Questions agencies ask us

What can be automated?

Follow-ups, reminders and notifications — triggered by events on the lead or application, like a new enquiry arriving or a stage changing. The routine sends happen without anyone pressing send.

Do automated messages look automated?

No. Every message sends from your agency, in your voice — you write the templates once, and students and leads simply hear from you on time, every time.

Can counsellors still step in?

Yes — automation handles the routine, humans handle the conversation. A counsellor can jump into any thread at any point, and every automated send is logged on the record so they always have full context.

What triggers an automation?

Events in the CRM — a new lead arriving, an application changing stage, a document still missing. You choose the trigger, Techuni handles the timing.

Is it hard to set up?

No. You build a sequence once — the messages, the timing, the trigger — and it runs from then on, for every lead and student that follows.

Ready to stop being the reminder?

Bring your follow-up routine to the call — we'll show you how it runs itself on Techuni.

Book a 15-minute demo Prefer WhatsApp? Message us →
Book a 15-minute demo